Cerritos College
Cerritos College • Norwalk, Calif.

Talon Marks

Cerritos College • Norwalk, Calif.

Talon Marks

Cerritos College • Norwalk, Calif.

Talon Marks

The growing beard trend

The natural occurrence that is known as facial hair has taken over the world and it seems like that is growing on the people in America.

According to Yahoo News, Procter & Gamble, which includes Gillette razors, has been losing sales due to the increased popularity of facial hair among men.

However, the company has taken the new approach of advertising the body shaving aspect instead of the facial hair.

The advertisements use women, such as Kate Upton, to lead the new movement to have men control their hair from the neck down.

The Huffington Post reported that there was a study for what kind of facial hair that people prefer between light stubble, heavy stubble and a full beard.

Heavy stubble was the favorite among the people that were part of the experiment, but men with full beards were thought to be perceived as better fathers who could protect and invest in offspring.

Lupe Orozco, psychology major, is glad that the beards have grown in popularity and said, “I prefer beards in guys, it makes them more attractive. A guy with a beard looks more masculine with a beard and I don’t like that baby look,” she said.

Child development major, Fernando Ramirez is starting to notice the change in the amount of facial hair that men have as well.

“Everyone is finally digging the facial hair,” he said. “Everyone always makes fun of me because I have always had it and has told me to shave it off. I’ve never actually shaved it off and I don’t plan on it.”

However, liberal arts major, Jessica Garcia isn’t on the same page as her schoolmates when it comes to a man’s face fur.

“What’s up with the beards? I guess if no one wants to shave,” she said. “It does nothing for me. I’d go with the man without the beard.”

Garcia goes on the explain that being professional and having a beard don’t exactly work together.

“They need to be clean cut, because I know a friend that is struggling to find a job and he’ll go back and see who they hired and they end up being clean cut,” she said.

But a story that the LA Times reported about Disneyland can refute those misconceptions.

Disneyland is starting to allow its employees to grow out their beards as long as it is shorter than a quarter of an inch.

The article goes on to explain that this is a huge step in terms of the having facial hair in the professional world, because Disneyland is known for having one of the strictest dress codes when it comes to its employees.

The reason being, is the Disneyland hires “characters” to compliment the atmosphere of the park rather than just hiring employees.

While Disneyland has just started getting used to the idea, websites like beardteamusa.org have dedicated a site to promoting any type of facial hair there is.

It allows you to sign up to their community and they will let you know of any upcoming facial hair competitions that you may want to enter yourself.

Also, if you are planning to hold a contest of mustaches or beards, this organization will help you promote as long as it meets certain criteria.

Whether or not people like the facial hair, it seems that the trend is here to stay for the time being.

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About the Contributor
Gustavo Olguin
Gustavo Olguin, Managing Editor
My name Gustavo Olguin and I am currently the managing editor at Talonmarks at Cerritos College. Interested in sports and working in front of the camera as a reporter. I'm majoring in journalism and transferring in the Fall of 2014. This is my last semester with Talon Marks and Cerritos College, so if you don't know my face by now, I have failed you.
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The growing beard trend