YouTube viewers want to feel a connection with their favorite beauty guru, but unfortunately that is not the case now a days.
Beauty gurus are caught lying almost every day. For once, they need to own up to their actions.
Not too long ago, YouTube’s beauty community became more than just makeup tips, it turned into a drama world with racist tweets, fake friendships and way too many apology videos.
YouTube’s infamous beauty vlogger Laura Lee is known in the beauty world for her friendships with Manny Gutierrez and Nikita Dragun and also for her fall-out with Jeffree Star.
Lee had an astonishing 5 million subscribers on YouTube and many sponsorship deals from brands like ColourPop and BoxyCharm.
She recently uploaded another apology video on Tuesday titled “Let’s Chat,” in this video she apologies for her past racist remarks in 2012 and her first horrible apology video.
Lee said, “In that video, I come off more as a victim, I am not a victim in any form of way.”
She goes on to explain that she will now work hard to help change the beauty community by being a friend for everyone and uplifting others success rather than becoming jealous.
Lee says that she’s changed so much while she was not in front of the camera.
It’s funny that in little over a month a person can completely change and all of a sudden decide to do better in the beauty world.
The woman who is saying this is the same woman that was hated by multiple beauty gurus for her horrible personality.
It takes more than a month to do some “soul searching,” her PR team worked really hard with this video.
Throughout the video Lee does not sound like herself, it’s like she’s reading off a card. The video was clearly scripted and instead of giving the genuine apology viewers wanted she decided to come off as this sweet down-to-earth person that will fight for what’s right.
This clearly goes to show that she cares more about making money to fix her falling career rather than the connection with her YouTube audience. She clearly needed to come out with a bad apology to pay for her lifestyle.
Lee goes on to say that she realized there are a lot of eyes on her and she needs to be that role model. After five years in YouTube, she is barely figuring that out. Throughout the whole four-minute video she continues to say how she will change.
She is missing the whole point, her viewers don’t want an explanation or reasoning, they want a sincere apology. If she can’t give that to her fans that goes to show she only cares about herself.
A little history about the drama, Lee made it publicly aware she was not best friends with beauty mogul Jeffree Star due to his past racist remarks and his “ugly” personality.
She painted Star to be the “bad guy” and had many viewers on her side as well as friends that no longer associate themselves with Star.
August of this year a shady post was uploaded by one of Lee’s former friend. calling out Star.
This post showed Lee flipping of the camera with the caption, “Bitch is bitter because without him we’re doing better.”
A day before the picture was posted a documentary was released about her former friend, Jefree Star.
In the documentary Star opened up about his self harmful past and obviously Lee was not happy that he was receiving love and praise.
Viewers were not happy with this post and made it their job to call out Lee and others on social media.
Immediately people were quick to resurface Lee’s racist tweets that were made in 2012 and 2013.
In those tweets, she attacked people of color and fat-shamed strangers, keep in mind that she was 24 years old when she tweeted those hurtful remarks.
Instead of owning up to her mistakes Lee remained quiet for a couple of days.
On Aug. 13 she tweeted a long apology that did not cut it for her viewers. She victimized herself and did not own up to the hateful action. Lee went on to say that social media taught her right from wrong and she knows way more now.
Lee then posted her first apology, a video titled “My Apology,” where she sat down for five minutes and “cried.”
Adding water drops to your eyes is not considered crying, Laura Lee.
Never did she ever own up to her past remarks, all she said was “please just hate me and not my family.”
To make matters worse she blames her hometown of Alabama for the reason she is uncultured.
Blaming her actions on her hometown is the most childish thing she’s ever done.
Everyone worldwide knows that the things she said should not be said to anyone period.
YouTuber Trisha Paytas found it necessary to make a video on her channel talking about the “disgusting human being” Lee is.
Paytas said she grew up in a small prominently white town in Illinois and she knew what was right from wrong.
She then called out Lee to own up to her actions and tell the truth about her racist past.
Saying things like the N-word and calling people of color poor and that “they can’t move out of Compton,” is simply wrong on all levels.
Those hurtful words came out of Lee’s mouth and she clearly meant those words since she did not think twice about posting them online.
Also, fat-shaming is not okay saying “a skinny guy with a six-pack is like a fat chick with boobs; doesn’t count,” is rude and hurtful to her viewers.
Lee’s pathetic apology is the reason she lost over 400,000 thousand subscribers and money with big brands like Ulta.
She’s already lost so much money and trust from her audiences it will be hard to try and pretend like this never happened.
After all this mess YouTubers need to stop with the lengthy drama, Twitter rants and multiple apology videos.
YouTubers need to realize how much of a voice they have and hold themselves accountable for their actions.
If Laura Lee really wants to “help” the beauty community she should be the example of what happens when actions are done out of impulse.
Lee should use her voice to open people who are close minded.
