Its no secret that Cerritos College has a contract with Pepsi Cola Co. Just look around you. All of the soda machines have Pepsi or Pepsi products.
With Pepsi’s latest new drink: Pepsi Blue, launched out into the market, a couple of weeks ago, many questions are asked. Will this new flavor bring sales? Will this create a new line of colorful colas?
Will it bring a new generation to Pepsi knees? The future is unknown at this time, it still needs time.
Pepsi already has:o Pepsi Colao Diet Pepsi Colao Pepsi Twisto Wild Cherry Pepsio Diet Wild Cherry Pepsio Pepsi Oneo And now joining the family is Pepsi Blue
According to Basic Marketing: A Global Managerial Approach, when a new concept is introduced, it has to adapt.
Not so recently Pepsi launched another flavor of Pepsi, but with a twist. Pepsi Twist. Pepsi cola with a lemon flavor.
Pepsi knowing that there were consumers willing to buy this drink developed it, but with Pepsi Blue who knows what’s going to happen.
Maybe the catching phrase or logo will aid it along.
Pepsi is known to have good logos and unforgettable jingles.
For example when you think of Pepsi, what’s the first thing that pops into your head? Is it Shakira, Britney Spears, Generation X, or that little annoying girl in the Pepsi commercials?
With logos like “The Joy of Cola,” “Generation X,” and now with Pepsi Blue, “A new fusion of berry cola.” Many are saying Pepsi Blue tastes like bubble gum, and that is a big disappointment.
Angela Torres said, “To me Pepsi is too sweet, but with Pepsi Blue it’s too gassy, but I do like the color.”
Hector Gonzalez commented, “I like it; it has a different tastes to it.”
To me, Pepsi Blue is different. It’s a mixture of Snapple and cola. The taste to it is more like a fruit drink than cola and I think that it does have too much gas to it. However it does have a punch to it, which in the end it’s good to have something different.
This drink has mix reviews by everybody, so if you want so thing different and a really cool color, Pepsi Blue is just for you.
